Sales and Marketing Job Overview and Description

Sales and marketing deals with the promotion and advertising of a company’s products and services. Marketing and advertising campaigns are expected to be important for an organization to maintain and expand their market share.

Marketing is the development of ideas to reach people and sell products, and Sales is the actual implementation and use of those ideas.

Marketing and advertising management positions are highly desirable and sought after and applicants who are good at navigating the digital world have the best prospects.

Overall job growth in this area is expected to rise over 10 percent from 2016 to 2926. Employment growth will vary by occupation.

What are Sales and Marketing jobs?

The goal of any sales and marketing job is to help companies promote their products and services, form and publicize an image across various media platforms. Marketing roles can be found across almost all industries.

Workers in this field also help devise promotional and branding strategies, manage products and brands and optimize corporate communications.

Sales and Marketing Job Overview

Many workers in sales and marketing tend to work in a corporate setting.

What are the different types of Sales and Marketing jobs?

  • Sales and Marketing Representative. Promote products and services offered by their organization. They do this by consulting with staff to develop a sales plan, keeping sales records and gathering consumer feedback so plans’ performance can be reviewed. Also help find potential clients and develop positive relationships with those individuals.
  • Advertising/Promotions/Marketing Manager. Work with department heads and staff to discuss budgets and contracts, marketing plans, plan promotional campaigns, and initiate market research.
  • Director of Sales and Marketing. High-level manager that oversees a sales and marketing department of a business.

What type of education do you need for a job in Sales and Marketing?

A bachelor’s degree is preferred for most marketing positions, preferably in marketing, advertising, business administration, or business management. Relevant courses of study may include marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

For management positions, a bachelor’s in business law, management economics, finance, and statistics are beneficial.

What is a typical salary for a Sales and Marketing job?

The median annual salary for sales and marketing representatives is around $45,046. For managerial positions, the median annual wage is around $106,130. The lowest 10 percent earned less than $48,150 and the highest 10 percent earned more than $208,000.

What are the job requirements for Sales and Marketing jobs?

Potential applicants must have excellent communication and analytical skills, especially for applicants applying for managerial positions, as they must be able to analyze industry trends to determine the best strategies and they must be able to effectively communicate with staff. Creativity and excellent decision-making skills are also essential to perform the job well.

Where can you find a Sales and Marketing job listing?

You can search for a sales and marketing job listing through websites like CareerBuilder, Monster, Indeed, SimplyHired, and You can also check your local papers or do a general web search for your area for sales and marketing jobs.

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